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Digital Marketing Course
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//Digital Mastery
Turn Data into Dollars with Digital Marketing Mastery.
Step into the future of marketing with our comprehensive Digital Marketing course. Designed for aspiring professionals, entrepreneurs, and students, this program covers everything from SEO and social media to analytics and paid ads. Learn to craft powerful campaigns, drive real results, and build a career in one of the fastest-growing industries. With expert guidance and hands-on projects, you’ll gain the skills to thrive in the digital world. Your journey starts here.
  • Build and execute digital marketing strategies
  • Master SEO, SEM, Social Media, Email Marketing, and more
  • Analyze campaign performance using analytics tools
  • Launch and grow digital businesses.
  • Apply core digital marketing skills to plan, execute, and optimize campaigns across multiple platforms.
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// Master Digital marketing in 4 Moves
4-Step Advanced Digital Marketing Curriculum Framework
step_one
Step One
Strategic Planning & Digital Ecosystem
Goal - Understand how to design integrated digital marketing strategies aligned with business objectives.
step_two
Step two
Advanced Channel Mastery
Goal: Deep-dive into SEO, SEM, social media, email, and content marketing to drive targeted traffic and engagement.
step_three
Step three
Data Analytics & Optimization
Goal: Use tools like Google Analytics, heatmaps, and A/B testing to measure performance and optimize campaigns.
step_four
Step four
Automation & Growth Systems
Goal: Implement marketing automation, CRM workflows, and funnel strategies to scale digital efforts efficiently.
Online Classes via Google Meet
Advanced Digital Marketing Course Curriculum
  • Introduction to Digital Marketing
  • Evolution of digital marketing trends
  • Digital Marketing vs Traditional Marketing
  • Understanding Digital Marketing Strategy
  • Panda Algorithm
  • Penguin Algorithm
  • Hummingbird Algorithm
  • Pirate Algorithm
  • Rankbrain Algorithm
  • Fred Algorithm
  • Bert Algorithm
  • Core Updates
  • Basics of Website Design
  • Domain Overview
  • How to choose the correct domain name
  • How to buy a domain and hosting
  • How to Install and Set Up a WordPress
  • Customize and Build a WordPress Website
  • Optimized SEO Friendly
  • Set Up WordPress
  • Choose a Theme
  • Customize Your Website
  • Add Essential Plugins
  • Create Content
  • Configure Settings
  • Test and Launch
  • Regular Maintenance
  • Importance of Keywords
  • How to Find the Right Keyword
  • How to analyze keywords
  • Keyword Density
  • How to Find Competitor Keywords
  • Introduction to Blogging
  • Content Strategy Development
  • Content Creation
  • Content Distribution Channels
  • Emerging Trends in Content Using AI Tools
  • Case Studies and Best Practice
  • Introduction to Search Engines
  • How do search engines work?
  • Google Vs Other Search Engines
  • SEO Overview
  • Keyword Research and Analysis
  • Google Algorithms and Updates Explained in 2025
  • What are SERP pages?
  • What is a landing page?
  • Types of SEO Techniques
  • ON-Page SEO
  • OFF-Page SEO
  • Technical SEO
  • What is on-page SEO?
  • Differentiating between On-Page SEO and Off-Page SEO
  • Meta Title, Description, and URL Optimization
  • Image Optimization
  • Content Optimization
  • User Experience Optimization
  • URL Structure
  • Canonical Tag
  • Heading Tag
  • Image Optimization (Alt Tag)
  • Anchor Tag
  • 404 Error Pages
  • Redirection
  • Check for Copyscape Content
  • Internal and External Linking
  • No-Follow and Do-Follow
  • Introduction to Off-Page SEO
  • Definition and importance of off-page SEO
  • Difference Between White Hat and Black Hat SEO
  • Moz rank check, domain & page authority
  • Link Building Strategies
  • Blog Submission
  • Article Submission
  • Social Bookmarking Submission
  • Guest Blogging
  • PPT Submission
  • Image Submission
  • Video Submission
  • Infographic Submission
  • Forum Submission
  • Directory Submission
  • Google search console setup
  • Google analytics setup
  • Analysis of Page Speed
  • schema markup
  • Secure website using SSL
  • Robots. TXT
  • Sitemaps.XML
  • Accelerated Mobile Pages
  • Introduction to Local SEO
  • Local Keyword Research
  • Google My Business (GMB) Optimization
  • NAP (Name, Address, Place)
  • Local Citations and Business Listings
  • Business Listing Platforms
  • Introduction to Search Engines
  • Google vs Bing
  • Benefits of PPC Advertising
  • Google Ads account setup
  • Ads Account and Campaign Overview
  • Ads Targeting and Placement
  • Ads Tools & Keyword Planner
  • Types of Keywords
  • Ads Objective explain
  • Ads Types Explain
  • Search Network
  • Display Network
  • Video Ads (YouTube)
  • Shopping Ads
  • Universal App Ads
  • Remarketing
  • Performance monitoring and conversion tracking
  • Ad Copy Creation
  • Tracking and Analytics
  • Click-Through Rate (CTR) Analysis
  • Return on Investment (ROI) Measurement
  • Introduction of Google Analytics
  • Google Analytics Setup for WP Website
  • Real-Time Analytics
  • Audience
  • Acquisition
  • Behavior
  • Conversion
  • Traffic Sources
  • Top Performing Pages
  • Visitors
  • URL Inspection
  • Performance
  • Page Experience
  • Crawling Frequency
  • Click, Impression, CTR
  • Security Issues
  • Introduction to Google Tag Manager
  • Setting up a Google Tag Manager account
  • Installing Google Tag Manager on a website
  • Google Tag Manager Basics
  • Event Tracking
  • Types of tags (e.g., Google Analytics, Facebook Pixel)
  • Introduction to Social Media Networks
  • Types of Social Media Platforms
  • Social Media Optimization Concepts
  • Social media page optimization
  • Setup Facebook, Instagram, X, LinkedIn, and Pinterest
  • How to find the right hashtag
  • AI tools for hashtag finding
  • Introduction to Advanced Social Media Marketing
  • How work social media marketing
  • List of social media platforms
  • Introduction to Facebook marketing
  • FB ads account setup
  • Ads Manager Overview
  • Billing and Payment Setup
  • Introduction ads Objective
  • Awareness Campaign
  • Traffic Campaign
  • Engagement Campaign
  • App promotion campaign
  • Sales Campaign
  • What is AD copy?
  • Facebook AD Library
  • Meta Pixel
  • Remarketing Strategy (Pixel)
  • Conversion Tracking (Pixel)
  • Boost Post Vs Paid Ad
  • Instagram Business Profile Optimization
  • Paid Marketing in Feeds and Stories
  • Influencer Marketing
  • Creation of Instagram Content Strategy
  • AI tools for hashtag
  • X Ads Analytics
  • Types of Campaigns
  • Audience Targeting
  • Bidding Strategies
  • Reporting
  • LinkedIn Introduction
  • Individual Profile Vs Company Page
  • LinkedIn Ads
  • Audience Group Finding
  • LinkedIn Analytics
  • Importance of Video Marketing
  • Understanding Video Campaigns
  • Types of YouTube Ads
  • Developing YouTube Marketing Strategies
  • Content Strategy for YouTube
  • Manage Negative Business Reviews
  • Online Reputation Works for Businesses and Individuals
  • Creating and Optimizing Positive Online Content to Eliminate Negative Reviews
  • How to Negatively Review on Various Platforms
  • How to Create a Brand Management Strategy
  • How to Get Positive Reviews and Testimonials
  • Recognizing Potential Risks
  • Brand Monitoring Tools
  • ORM and SERM
  • Introduction to Video Editing & CapCut
  • Basic Editing Tools
  • Text & Titles
  • Audio Editing
  • Stickers, Emojis & Elements
  • Advanced Editing Techniques
  • Color Grading & Filters
  • AI & Smart Features in CapCut
  • Exporting & Publishing
  • CapCut for Content Creators & Businesses
  • Project Work - 8 Hours
Course Duration 10 weeks*
// Who is this course for
Step Into the Digital Future with DigiCoach
This course is ideal for aspiring marketers, entrepreneurs, and professionals eager to master digital strategies. Learn to drive growth, boost visibility, and convert leads across online platforms. Whether you're launching a startup, managing a brand, or building a freelance career, this program equips you with the tools and insights to succeed. No prior experience needed—just a passion for digital innovation and a drive to learn.
Aspiring Digital Marketers
Perfect for beginners eager to break into the digital space. Learn essential tools and strategies to build a strong foundation and launch a successful marketing career. Marketing Professionals looking to upskill and stay ahead in a rapidly evolving industry
Entrepreneurs & Business Owners
Learn to grow your brand online, attract customers, and boost sales through proven digital strategies. Perfect for scaling startups or optimizing existing businesses.
Students & Graduates
Kickstart your career with in-demand digital marketing skills. Gain practical experience and industry insights to stand out in today’s competitive job market.
Freelancers & Content Creators
Monetize your creativity and expand your reach with targeted campaigns. Build a personal brand, attract clients, and turn content into income.
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